Psychology in Business: How Companies are Employing Psychologists to Increase Customer Engagement

Earning a degree in psychology can certainly open a lot of doors. Recently, though, psychologists have been seeing more and more opportunity to work within large companies who are looking for ways to employ psychological methods to increase customer engagement.

In the digital world, customer engagement on social media and beyond is incredibly important for a business to be successful. Convincing customers to spend more of their time on a website or engaging with a brand, though, comes down to leveraging human psychology.

One example of a company that has made great use of the psychologists they have on staff is Facebook. Facebook says that their goal is to get people to spend as much time as possible on the site. The more time people spend on Facebook, the more ads they see and the more money the company makes.

To keep people logging in (and staying on the site once they do), Facebook has employed a team of psychologists to help design the website so that it activates the pleasure centers in the brain and keeps people engaged.

Facebook, of course, is just one example of companies making use of the psychologists they have on staff in order to boost customer engagement. As more and more companies begin to realize the substantial benefits of incorporating proven psychological principles into their marketing efforts, the role that psychologists will play in modern businesses looks only to grow larger.

If you would like to prepare yourself to play a part in helping companies boost their customer engagement as a psychologist, we invite you to explore the variety of accredited online psychology degree programs offered by Touro University Worldwide, including the Bachelor of Arts in Psychology. There are a number of concentrations within the TUW BA in Psychology, including the Industrial/Organizational Psychology concentration, which enables students to pursue careers in which they assist organizations with improving performance and address occupational needs of employees.  

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