There is an enormous amount of data available in all industries that include government, consumers, investors, Military, Healthcare, Medical, and more. The Touro University Worldwide (TUW) Master of Science in Business Analytics prepares graduates with the knowledge, skills, practice and competencies needed to become a professional leader who transfer data into business value, and excel in careers in the large and growing areas of Business Analytics.
The Master of Science in Business Analytics degree program is designed with employers and students in mind. The MSBA program will provide students the most innovated and up to date data, technology, tools, and materials available for business Analytics.
What makes this MS in Business Analytics program different?
- 100% online
- Learn from scholar-practitioners with expertise in business Analytics.
- Affordable tuition
- Nonprofit Accredited University
- No residency required
- Finish in one year*
- No GRE required
- Accelerated admissions process
- 6 starts throughout the year
- 8 weeks session
*Degree can be earned in 12 months by those who take two courses per term for six consecutive terms.
Students choose from two concentrations:
The Master in Business Analytics with Management concentration emphasizes operations, decision making with the use of large amounts of data to solve complex business programs. Students will gain knowledge in project management for analytic projects within organizations from any industry.
The Master in Business Analytics with Marketing concentration emphasizes marketing research, digital marketing analytics for decision-making and marketing projections, and strategies for social media marketing analytics. Students gain the knowledge and skills in optimizing the day-to-day marketing activities to enhance value derived from data.
The program incorporates multi-layered areas of study such as statistics, data management, predictions and forecasting, strategies and data modeling, collecting, analyzing and business Intelligence to effectively solve problems and to make sense of the vast amount of data that transform businesses and inform decision-makers. Upon graduation from the MSBA program, students will have the knowledge, analytic skills and hands-on practice needed for the job market in many of the business analytics job professions.
Employment Outlook
In the recent year Business and Data Analytics is in demand by employers and students. The job titles vary widely under the data analytics umbrella. According to the U.S. Bureau of Labor Statistics (BLS), these titles include the following:
Operations Research Analysts: Uses analytical methods to help solve complex issues. The Median annual salary is $84,000 and the growth projection is 25% between 2019 and 2029.
Market Research Analysts: The Median annual salary is $64,000 and the growth projected is 18% between 2019 and 2029.
Management Analysts: Recommends ways to improve organizational efficiency by using data and analytics. The Median annual salary $85,000 annually and the growth projection is 11% between 2019 and 2029.
Financial Analysts: Provides guidance to businesses and individuals making investment decisions by analyzing trends using analytical methods and tools. The Median annual salary is $81,000 annually and the growth projection is 5% between 2019 and 2029.
Note: This degree does not lead to any form of licensure or certification
Core Requirements
27 Semester Credits
COURSE DESCRIPTION
In this course students will explore the fundamentals of the business analytics process and concepts, from a business and managerial perspective. Special emphasis includes the influence of data analytics and big data within the organization and its strategic plan, associated analytics techniques, and business applications to include open source.
CREDITS
3
COURSE DESCRIPTION
This foundational course examines the security, privacy and ethical implications of business analytics. Students address challenges in the life cycle of data from data collection to data analysis. Students explore the associated implications of misuse of information and review legal and ethical policies in an ever changing environment in a variety of industries and business settings.
CREDITS
3
COURSE DESCRIPTION
The course introduces students to relational databases concepts, data warehousing, data management, the rise of big data, data mining, data warehousing, and modeling tools. Students will have exposure to a variety of systems and tools through applicable to various types of data, which enable them to effectively manage and apply actionable insight garnered from big data.
CREDITS
3
COURSE DESCRIPTION
In this course, students learn fundamental statistics useful in business analytics and the basic principles to develop data and hone analytical skills. Special emphasis includes the application of probability, common distribution, estimation, hypothesis testing, tests of differences, regression analysis and their uses for organizational decision-making.
CREDITS
3
COURSE DESCRIPTION
This course augments the fundamentals of statistics as students learn how to provide predictive analytics, forecasting and predictive modeling in decision making by using a variety of statistical tools such as regression analysis, data modeling and multivariate statistics. Students have an opportunity to explore predictive analytics and forecasting in a particular area of interest within an organization or industry.
CREDITS
3
COURSE DESCRIPTION
Students explore consumer analytics from datasets from a managerial perspective of Big Data’s influence on an organizations marketing activity. Utilizing data sets for practice, special emphasis is on data collection and storage of consumer activity, garnering consumer insights, and utilizes the insights to provide a competitive advantage within an organization.
CREDITS
3
COURSE DESCRIPTION
In this course, students utilize datasets to apply a variety of tools managers need to make decisions and create strategies based on actual data within a selected organization or industry. Special topics include but not limited to utilizing Big Data for investment decisions, application of simulation techniques, scenario analysis, resource allocation and decentralization/centralization in strategic managerial decision-making.
CREDITS
3
COURSE DESCRIPTION
In this course, students utilize hands on applications of tools of data visualization for a range of data types used in business analytics to communicate actionable insights and storytelling to convey business actions to various audiences in an organization or industry. Students receive real world data sets applicable to their visualization and communication assignment.
CREDITS
3
COURSE DESCRIPTION
The Capstone Course is the final course in the MS in Business Analytics program. Students develop a comprehensive assignment demonstrating mastery of the program learning outcomes and integrate all facets of business analytics by applying lessons learned in a real-world assignment.
CREDITS
3
Management Concentration Requirements
9 Semester Credits
COURSE DESCRIPTION
In this course students will explore fundamental business analytic operations such as data collection and transformation useful for managerial decision making. Students learn about data analysis, optimization processes and desired goals that lend to an organization’s value chain across functional areas. Special emphasis is on the use of analytics to model the outcomes to better predict and plan during uncertainty in an ever changing global environment.
CREDITS
3
COURSE DESCRIPTION
Students will learn the concepts of Business Intelligence (BI) to support managerial decision making. Special emphasis is on concepts such as data warehousing, data integration, Business Intelligence, data mining, and visualization to convey results and strategies to a variety of audiences. Students examine real world case studies that address managerial problem solving and decision making that use applicable Business Intelligence tools such as dashboards, R, Python, business analytics, Google fusion tables and more.
CREDITS
3
COURSE DESCRIPTION
This course will allow students to utilize data sets to learn how to set goals, budgets, and expectations for business analytics projects. Students select areas for potential analytics projects, evaluate the feasibility of proposed projects, and conduct the six phases of the analytics project life cycle.
CREDITS
3
Marketing Concentration Requirements
9 Semester Credits
COURSE DESCRIPTION
In this course, students examine marketing metrics in assessing financial effects on decision making in marketing, data interpretation, and trends applicable to managers in a variety of settings. Students apply metrics in decision making in fundamental marketing such as segmentation, targeting, positioning and evaluating and assessing strategic marketing plans. Special emphasis is on planning, implementation and ethical implications associated with effective marketing metric research for decision makers.
CREDITS
3
COURSE DESCRIPTION
In this course, students continue with utilizing hands on datasets and digital marketing analytical tools to transform data into actionable insights that can be used to support marketing decisions in organizations. Students will learn how to collect data, conduct appropriate quantitative analyses, and develop actionable insights to support marketing goals. Students explore contemporary digital marketing strategies to create a competitive advantage and enhance the return on investment (ROI) in an industry, sector or organization.
CREDITS
3
COURSE DESCRIPTION
This course provides students an overview of social marketing along with the analytics tools and strategic uses of social media from a managerial perspective. Students are introduced to the role of the evasive qualitative content acquired in social media marketing across a variety of means to include Internet, mobile applications, and web-based platforms. Students will use a mixed methods approach such as datasets and qualitative content to develop strategic social media analytics to develop marketing strategies to develop a competitive advantage in an organization, sector or industry.
CREDITS
3
Credit Hours
36
Class Type
100% online, 8-week courses
Transfer Credits
Transfer in up to 9 credits
Accreditation
WSCUC
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Tuition Information
TUW’s tuition is $500 per semester credit. A range of tuition assistance programs are available to prospective students to help reduce the out-of-pocket expenses associated with continued education, including scholarships and students loans.
Many employers offer tuition assistance programs, so make sure to check to find out if additional financial support is available to you. TUW tuition assistance counselors are available to determine your eligibility for financial aid and other tuition assistance programs.