Online Master of Science in Business Analytics (MSBA) in California
TUW’s online Master of Science in Business Analytics (MSBA) is a 36-credit degree delivered 100% online in eight-week sessions by a California nonprofit university. Students have the option to choose a Management or Marketing concentration; no GRE is required for admission, and students taking two courses per term for six consecutive terms can complete the degree in 12 months.
Program facts
Get the essentials before you explore the curriculum, admissions process, and next steps.
concentrations
Management and Marketingstart dates
Six per yearnext start
October 26, 2026apply by
October 23, 2026accreditation
WSCUCtuition
$500 per creditProgram Overview
There is an enormous amount of data available in all industries and sectors of the economy that include government, consumers, investors, Military, Healthcare, Medical, and more. The Touro University Worldwide (TUW) Master of Science in Business Analytics prepares graduates with the knowledge, skills, practice, and competencies needed to become a professional leader who transfers data into business value and to excel in careers in the large and growing areas of Business Analytics.
The Master of Science in Business Analytics degree program is designed with employers, current professionals, and students in mind. The MSBA program will provide students with the most innovative and up-to-date data, technology, tools, and materials available for business Analytics.
TUW’s online MS in Business Analytics is designed for analysts and managers moving into data leadership, as well as career changers from marketing, finance, and operations who want to build analytics expertise through a California-based university.
Concentrations
MSBA students complete 9 concentration credits as part of the 36-credit degree, choosing either Management or Marketing based on their professional goals.
Management Concentration
The Management concentration focuses on using business analytics to support operations and managerial decision-making, including the use of large data sets to address complex business problems. Students also develop skills in managing analytics projects across industries. The 9-credit concentration includes Business Analytics Operations, Business Intelligence Decision Making, and Project Management Analytics.
This concentration suits students interested in applying analytics to management, operations, and organizational decision-making. Related occupations include management analysts, who earn a median annual wage of $101,860, and operations research analysts, with a median of $88,940.
Marketing Concentration
The Marketing concentration focuses on marketing research and digital marketing analytics for decision-making, projections, and social media strategy. Students learn how data can inform marketing activities and improve the value organizations derive from their marketing information. The 9-credit concentration includes Marketing Metrics for Decision Makers, Digital Marketing Analytics, and Strategic Social Media Marketing Analytics.
This concentration suits students who want to apply analytics to marketing research and data-informed marketing decisions. A related occupation is market research analyst, with a median annual wage of $78,760.
Admission Requirements
Applicants to the MSBA program must meet one of the following academic admission criteria:
- Bachelor’s degree: A baccalaureate degree from an accredited institution with a minimum cumulative GPA of 2.5.
- Graduate transfer students: Must be in good academic standing with a minimum GPA of 2.75.
International applicants who are required to demonstrate English proficiency may submit a TOEFL score of at least 500 on the paper-based test or 61 on the iBT. TUW’s TOEFL code is 3157.
Students who meet the admission criteria must then:
- Submit an application. TUW has waived the $60 application fee for prospective MSBA students.
- Submit official transcripts from all institutions attended. Transcripts must be sent directly from the issuing institutions. Students who attended institutions outside the United States must also meet TUW’s requirements for foreign transcript evaluation.
Tuition, Financial Aid & Scholarships
Tuition for the Master of Science in Business Analytics is $500 per semester credit. At that rate, tuition for the full 36-credit program is $18,000 before scholarships, financial aid, employer tuition assistance, or approved transfer credit.
Many employers offer tuition assistance programs, so make sure to check to find out if additional financial support is available to you. TUW tuition assistance counselors are available to determine your eligibility for financial aid and other tuition assistance programs.
The MSBA is also an eligible program for TUW’s Achieve Your Success Scholarship, subject to the scholarship’s eligibility and continuation requirements.
Military & Veteran Benefits
Eligible military-affiliated master’s students may qualify for TUW’s reduced military tuition rate. TUW also provides military advising to help students understand military tuition assistance and VA education benefits.
TUW participates in the Yellow Ribbon Program and accepts eligible Post-9/11 GI Bill® benefits. Military training and experience may also be evaluated for transfer credit under TUW’s transfer policies.
For service members and veterans working in data-rich military settings, the MSBA can build on that experience through graduate study in business analytics and data-informed decision-making.
What Can You Do With a Master of Science in Business Analytics
An MSBA prepares students to use data to support business decisions across areas such as management, operations, marketing, finance, and supply chains. Career opportunities vary by professional experience, concentration, industry, and employer requirements.
Graduates may pursue roles such as:
- Business Analytics Manager
- Data Science Manager
- Operations Analyst Manager
- Marketing Analytics Manager
- Financial Analytics Manager
- Supply Chain Analytics Manager
- Customer Insights Analyst/Manager
- Brand Analyst/Manager
- Market Research Analyst/Manager
Business analytics skills are used across industries including consulting, finance and insurance, professional and technical services, information, manufacturing, government, retail, and transportation. For example, management analysts work across professional services, government, and finance, while logisticians are employed in manufacturing, government, professional services, and transportation.
The U.S. Glassdoor reports a median annual wage of around $150,000 for business analytics managers and approximately $162,000 for financial analytics managers. The U.S. Bureau of Labor Statistics projects 10% employment growth for management analysts from 2025 to 2035, while market research analysts are projected to see 7% employment growth over the same period.
Courses and requirements
Core Requirements
27 Semester Credits
In this course students will explore the fundamentals of the business analytics process and concepts, from a business and managerial perspective. Special emphasis includes the influence of data analytics and big data within the organization and its strategic plan, associated analytics techniques, and business applications to include open source.
Credits: 3
This foundational course examines the security, privacy and ethical implications of business analytics. Students address challenges in the life cycle of data from data collection to data analysis. Students explore the associated implications of misuse of information and review legal and ethical policies in an ever changing environment in a variety of industries and business settings.
Credits: 3
The course introduces students to relational databases concepts, data warehousing, data management, the rise of big data, data mining, data warehousing, and modeling tools. Students will have exposure to a variety of systems and tools through applicable to various types of data, which enable them to effectively manage and apply actionable insight garnered from big data.
Credits: 3
In this course, students learn fundamental statistics useful in business analytics and the basic principles to develop data and hone analytical skills. Special emphasis includes the application of probability, common distribution, estimation, hypothesis testing, tests of differences, regression analysis and their uses for organizational decision-making.
Credits: 3
This course augments the fundamentals of statistics as students learn how to provide predictive analytics, forecasting and predictive modeling in decision making by using a variety of statistical tools such as regression analysis, data modeling and multivariate statistics. Students have an opportunity to explore predictive analytics and forecasting in a particular area of interest within an organization or industry.
Credits: 3
Students explore consumer analytics from datasets from a managerial perspective of Big Data’s influence on an organizations marketing activity. Utilizing data sets for practice, special emphasis is on data collection and storage of consumer activity, garnering consumer insights, and utilizes the insights to provide a competitive advantage within an organization.
Credits: 3
In this course, students utilize datasets to apply a variety of tools managers need to make decisions and create strategies based on actual data within a selected organization or industry. Special topics include but not limited to utilizing Big Data for investment decisions, application of simulation techniques, scenario analysis, resource allocation and decentralization/centralization in strategic managerial decision-making.
Credits: 3
In this course, students utilize hands on applications of tools of data visualization for a range of data types used in business analytics to communicate actionable insights and storytelling to convey business actions to various audiences in an organization or industry. Students receive real world data sets applicable to their visualization and communication assignment.
Credits: 3
The Capstone Course is the final course in the MS in Business Analytics program. Students develop a comprehensive assignment demonstrating mastery of the program learning outcomes and integrate all facets of business analytics by applying lessons learned in a real-world assignment.
Credits: 3
Management Concentration Requirements
9 Semester Credits
In this course students will explore fundamental business analytic operations such as data collection and transformation useful for managerial decision making. Students learn about data analysis, optimization processes and desired goals that lend to an organization’s value chain across functional areas. Special emphasis is on the use of analytics to model the outcomes to better predict and plan during uncertainty in an ever changing global environment.
Credits: 3
Students will learn the concepts of Business Intelligence (BI) to support managerial decision making. Special emphasis is on concepts such as data warehousing, data integration, Business Intelligence, data mining, and visualization to convey results and strategies to a variety of audiences. Students examine real world case studies that address managerial problem solving and decision making that use applicable Business Intelligence tools such as dashboards, R, Python, business analytics, Google fusion tables and more.
Credits: 3
This course will allow students to utilize data sets to learn how to set goals, budgets, and expectations for business analytics projects. Students select areas for potential analytics projects, evaluate the feasibility of proposed projects, and conduct the six phases of the analytics project life cycle.
Credits: 3
Marketing Concentration Requirements
9 Semester Credits
In this course, students examine marketing metrics in assessing financial effects on decision making in marketing, data interpretation, and trends applicable to managers in a variety of settings. Students apply metrics in decision making in fundamental marketing such as segmentation, targeting, positioning and evaluating and assessing strategic marketing plans. Special emphasis is on planning, implementation and ethical implications associated with effective marketing metric research for decision makers.
Credits: 3
In this course, students continue with utilizing hands on datasets and digital marketing analytical tools to transform data into actionable insights that can be used to support marketing decisions in organizations. Students will learn how to collect data, conduct appropriate quantitative analyses, and develop actionable insights to support marketing goals. Students explore contemporary digital marketing strategies to create a competitive advantage and enhance the return on investment (ROI) in an industry, sector or organization.
Credits: 3
This course provides students an overview of social marketing along with the analytics tools and strategic uses of social media from a managerial perspective. Students are introduced to the role of the evasive qualitative content acquired in social media marketing across a variety of means to include Internet, mobile applications, and web-based platforms. Students will use a mixed methods approach such as datasets and qualitative content to develop strategic social media analytics to develop marketing strategies to develop a competitive advantage in an organization, sector or industry.
Credits: 3
Accreditation & Institutional Recognition
Touro University Worldwide is institutionally accredited by the WASC Senior College and University Commission (WSCUC). Institutional accreditation applies to TUW as a university, including its online academic programs.
TUW is a California-based nonprofit institution and part of the Touro University System. The MSBA is delivered through TUW’s online learning environment under the university’s institutional accreditation.
The MS in Business Analytics curriculum is comprised of 12 courses (9 core courses and 3 concentration courses) for a total of 36 credits.
The time it will take to complete the Master of Science in Business Analytics (MSBA) degree online can vary. The duration of the program depends on several factors, including the number of credits accepted for transfer and whether or not students take time off between semesters.
The typical length of time for the Master of Science in Business Analytics (MSBA) is one and half (1.5) years.
Disclaimer:
Students who enroll full-time (12 credits per semester for three semesters each academic year) can complete the degree in one (1) year. Students who enroll part-time (six credits per semester for three semesters each academic year) will complete the MSBA program in 1.5 years.
Why TUW: Faculty, Proof & Credibility
TUW combines a flexible online MSBA curriculum with faculty expertise in business, analytics, economics, and data-informed decision-making. Students learn from faculty within TUW’s School of Business and Management, with coursework designed to connect analytics concepts to business applications.
Faculty expertise
Karina Kasztelnik, PhD, MBA, CPA, CTP
Brings experience in AI, big data analytics, and financial risk, including previous work as a government researcher and Big Data Analytics subject-matter expert at the U.S. Department of the Treasury.
Radu Munteanu, PhD
Director of TUW’s School of Business and Management, with an academic background in economics and experience teaching business, economics, finance, and statistics.
Student & alumni outcomes / testimonials
Spring 2026 session
“I believe that I now have a better sense of how companies collect and use data, and why it’s important to handle that data responsibly. I also got better at thinking through ethical concerns, like bias or misuse of information.”
Frequently Asked Questions
A master’s in business analytics may be most useful for professionals who already have some business experience and want to move into analytics-focused or data-informed leadership roles. It can also support career changers from areas such as marketing, finance, and operations who need stronger analytics knowledge to move into roles where data plays a larger part in decision-making.
Business analytics focuses on using data to answer business questions and support decisions, while data science generally places greater emphasis on statistical modeling, machine learning, programming, and data engineering. TUW’s MSBA is business-focused, combining analytics with management and marketing applications.
No technical or coding prerequisite is required. Students should, however, be prepared to work with analytics concepts and technology during the program. For example, the Management concentration introduces business intelligence tools and references dashboards, R, and Python.
Choose Management if you want to apply analytics to operations, managerial decisions, business intelligence, and project management. Choose Marketing if your goals center on marketing research, digital marketing, and social media analytics. Each concentration accounts for 9 of the MSBA’s 36 credits, so your choice determines three courses within the degree.
You may transfer up to 9 approved graduate credits into our 36-credit MSBA program. If all 9 credits are accepted, you would have 27 credits, or nine 3-credit courses, remaining to complete at TUW.
No. The MSBA is a 100% online program, and students do not need to live in California to enroll. TUW participates in NC-SARA for interstate distance education and is separately authorized to provide distance education in California, allowing the university to serve online students across all 50 states.