Marketing tends to adapt quickly to new technologies, especially as digital marketing becomes a core component of every organization’s business strategy. Success in the fast-paced marketing world requires staying ahead of current trends.
For 2023 and beyond, trends in marketing involve innovative technology that is transforming how companies interact with consumers. For professionals interested in a marketing career, understanding these trends is critical for success.
Trends in Marketing for 2023
The following trends apply to large and small companies looking for a marketing edge over the competition.
Forbes calls the Metaverse “one of the most talked-about trends in digital marketing.” The Metaverse involves real-time virtual experiences that individuals share with other consumers. While it remains in its infancy, Metaverses such as Decentraland already have a marketplace for people to buy and sell goods using the Ethereum blockchain.
Artificial Intelligence (AI)
Consumers interact with AI online whenever they search for a product. Advanced algorithms determine what social media posts and product ads get promoted alongside individual search engine results. This AI application will become more refined over the coming years as AI software increases in sophistication.
TikTok Continues to Evolve
TikTok has quickly become one of the most popular social media sites in recent years, with 1.8 billion users at the end of 2022. While dominated by consumers, app developers are working to make TikTok more business-friendly with more targeting options for advertising.
More Live Content
Live content includes video streaming that targets potential buyers through their preferred medium. Most major social media channels support video, and recent surveys find that 80 percent of people prefer watching a video to reading.
Content Remains King
Whether it’s video, blog posts, articles, photos, or graphics, relevant content remains critical for the success of any digital marketing campaign. Good content builds credibility for a company. The key is creating content relevant to the niche demographic. It’s also helpful to have content that answers search-specific questions.
Optimizing User Experience
This is another long-standing trend that continues to improve as AI and algorithms help create better online user experiences. An example is Google, which continually updates its search engine algorithm to provide more helpful consumer results.
The concept of influencers in marketing has reached new heights recently as more people seek buying tips from online experts. Influencers give businesses a method of cutting through the marketing and advertising clutter, getting their product or service directly in front of consumers. People like Emma Chamberlain on YouTube and Lele Pons on Instagram have millions of followers and can make a product popular with just one mention.
Creating content for specific niches is a growing trend as personalization becomes more critical in marketing. Businesses increasingly hire creative talent with expertise in a particular area to develop compelling content that boosts engagement and attracts new customers.
Touro University Worldwide’s Marketing Degree Programs
In the online Bachelor of Science in Business Administration with a marketing concentration program or an online MBA with a concentration in marketing, students can learn about the latest trends and best practices for creating successful marketing campaigns.
The bachelor’s degree program prepares graduates for marketing, advertising, product development, and pricing careers. Students gain a solid foundation in theoretical marketing, consumer behavior, and practical knowledge on applying those skills to solve real-world challenges.
The MBA with a concentration in marketing teaches students how to lead in marketing and succeed in a globalized, competitive environment. Students can complete the program in one year.
Both degrees prepare graduates to take on the challenges of digital marketing, including the ever-evolving trends in marketing that make it such a rewarding and exciting career.