The Bachelor of Science in Business Administration and Management (BSBA) with a Marketing concentration at TUW provides students with the necessary skills to pursue a career in a variety of fields such as marketing, advertising, pricing and product development.

The Business Administration Marketing concentration curriculum combines the problem-solving marketing skills with a strong theoretical marketing and consumer behavior foundation in order to train the next generation of marketing experts. Students in the BSBA in Marketing program learn from industry-experienced professors with a wealth of knowledge.

The marketing concentration is offered 100% Online and it is flexible, affordable and provides students with a self-paced learning experience. Upon the completion of the program, students will be able to pursue a career as a marketing specialist in profit or non-profit organizations or pursue graduate-level courses in business and marketing.

Graduates of the Business Administration Marketing Concentration program earn a degree with an accreditation that is the most recognized and accepted accreditation in the United States. Touro University Worldwide is regionally accredited by the Accrediting Commission for Schools Western Association of Schools and Colleges (WASC).


TUW presents a flexible course of study by offering the business management degree online. The degree is designed to maximize the number of transfer credits counted toward the degree, resulting in a shorter completion time. Drawing on TUW’s exceptional professional practice faculty, students learn firsthand from industry experts who bring relevance to the classroom. Students can immediately apply the lessons learned in the classroom to their current job while preparing to advance their careers to the next level.

Through careful selection of elective classes, students in the BSBA program can leverage their knowledge for additional academic and practical programs in areas such as human resource management, project management, marketing, operation, supply chain management and more.

Student Centered

The BSBA program is student centered in a number of ways. Class sizes are limited and more personal, so you receive more of your professor’s time. All TUW professors are carefully selected for their credentials and passion as an educator.