BSBA in Marketing

The Bachelor of Science in Business Administration and Management (BSBA) with a Marketing concentration at TUW provides students with the necessary skills to pursue a career in a variety of fields such as marketing, advertising, pricing and product development.

The Business Administration Marketing concentration curriculum combines the problem-solving marketing skills with a strong theoretical marketing and consumer behavior foundation in order to train the next generation of marketing experts. Students in the BSBA in Marketing program learn from industry-experienced professors with a wealth of knowledge.

The marketing concentration is offered 100% Online and it is flexible, affordable and provides students with a self-paced learning experience. Upon the completion of the program, students will be able to pursue a career as a marketing specialist in profit or non-profit organizations or pursue graduate-level courses in business and marketing.

Graduates of the Business Administration Marketing Concentration program earn a degree with an accreditation that is the most recognized and accepted accreditation in the United States. Touro University Worldwide is regionally accredited by the Accrediting Commission for Schools Western Association of Schools and Colleges (WASC) 

What makes the BSBA in Marketing at TUW different?

  • Very affordable tuition
  • 6 start dates throughout the year
  • Professors with Real-World Experience
  • TUW will transfer up to 90 semester credits*

*All transferred credits must be from accredited college/university, ACE/ National CCRS recommended, CLEP, DANTES, Excelsior, etc.

Online BSBA Marketing Concentration | Touro University Worldwide


TUW presents a flexible course of study by offering the business management degree online. The degree is designed to maximize the number of transfer credits counted toward the degree, resulting in a shorter completion time. Drawing on TUW’s exceptional professional practice faculty, students learn firsthand from industry experts who bring relevance to the classroom. Students can immediately apply the lessons learned in the classroom to their current job while preparing to advance their careers to the next level.

Through careful selection of elective classes, students in the BSBA program can leverage their knowledge for additional academic and practical programs in areas such as human resource management, project management, marketing, operation, supply chain management and more.

Course Length 8 weeks
Total Credit Hours 120
Cost per Credit Hour $400

Student Centered

The BSBA program is student centered in a number of ways. Class sizes are limited and more personal, so you receive more of your professor’s time. All TUW professors are carefully selected for their credentials and passion as an educator.



The BSBA Marketing concentration requires a total of 120 credit hours for completion.

  • General Education (45 credits)
  • Core Requirements (39 credits, includes a 3 credit capstone)
  • Electives (24 credits)
  • Concentration (12 credits)

The time it will take to complete the business administration degree online can vary. The duration of the program depends on several factors, including the number of credits accepted for transfer and whether or not students take time off between courses. Students who enroll full time (12 credits per semester for three semesters each academic year) can complete the degree in three and a half years. Students who enroll part-time (six credits per semester for three semesters each academic year) will complete the program in seven years.

Admission Requirements

Students seeking enrollment in the BSBA program must meet one of the following criteria to be considered for admission:

  • Be a high school graduate.
  • Have successfully completed the General Educational Development (GED) test.
  • Be a transfer student in good academic standing from another accredited college or university.
I have found my experiences at Touro to be rewarding and motivating. The staff and faculty have worked with me in positive and constructive ways to help me achieve my educational goals. Thank you, Touro!- Carolyn Barravecchio