Program Overview
A business administration degree develops knowledge across the main functions involved in operating and managing an organization. TUW’s BSBA covers economics, management, business statistics, marketing, finance and budgeting, organizational behavior, business law, international management, strategic management, and the application of technology in business. Students learn to organize, motivate, and lead people across public and private organizations while applying business concepts to workplace decisions.
The program is designed for transfer students and working adults in California and nationwide who want to complete a bachelor’s degree while continuing their professional responsibilities. Students may transfer up to 90 semester credits from eligible previous study and other approved sources, potentially reducing the number of courses required at TUW. Courses are delivered 100% online in eight-week terms.
Concentrations
BSBA students may complete one of eight 12-credit concentrations to focus part of the degree on a specific area of business or organizational work.
Accounting
The Accounting concentration develops knowledge in financial reporting, managerial accounting, cost accounting, and cash management for students interested in accounting and finance-related business roles.
Criminal Justice
The Criminal Justice concentration combines business administration with coursework on criminal justice systems, procedures, forensic psychology, and law and culture. It may fit students interested in administrative and management roles connected to criminal justice or public safety.
Homeland Security Emergency Disaster Management
The Homeland Security Emergency Disaster Management concentration focuses on emergency management, security, disaster preparedness, and related organizational responsibilities. It may fit students interested in management roles involving public safety, emergency planning, or organizational preparedness.
Economics
The Economics concentration examines microeconomics, macroeconomics, money and banking, financial systems, and competition. It may fit students interested in economic analysis, finance, market-based decision-making, or further graduate business study.
Entrepreneurship
The Entrepreneurship concentration focuses on managing small businesses, assessing business opportunities, sales and marketing, and developing new ventures. It is designed for students interested in starting, managing, or growing a business.
Human Resources Management
The Human Resources Management concentration focuses on workforce planning, employee development, performance management, and the legal environment of HR. It may fit students pursuing human resources and workforce-management roles.
Marketing
The Marketing concentration develops knowledge of consumer behavior, sales, marketing strategy, and related business decisions. It may fit students pursuing marketing, sales, or customer-focused business roles.
Project Management
The Project Management concentration focuses on planning, budgeting, risk, teams, and the processes used to manage projects. It may fit students interested in coordinating projects across business, government, nonprofit, and other organizational settings.
Students who complete an approved combination of electives instead of one of the listed concentrations may earn the Bachelor of Science in Business Administration without a specific concentration.
Admission Requirements
Students seeking enrollment in the BSBA degree program must meet oneof the following criteria to be considered for admission:
- Be a high school graduate.
- Have successfully completed the General Educational Development (GED) test.
- Be a transfer student in good academic standing from another accredited college or university.
With our accelerated admissions process and 6 start dates throughout the year, you can quickly get started on coursework.
Tuition, Financial Aid & Scholarships
Tuition for the Bachelor of Science in Business Administration and Management is $400 per semester credit. Completing all 120 credits at the current rate would result in $48,000 in tuition before scholarships, financial aid, employer assistance, or other reductions.
Transfer credit can substantially reduce the tuition required to finish the degree. A student who receives the maximum 90 approved transfer credits would have at least 30 credits remaining at TUW. At the current rate, tuition for those 30 credits would be $12,000 before scholarships or other assistance. The number of credits accepted varies by student and is determined after TUW reviews previous coursework and other eligible credits.
Eligible students may use federal financial aid, TUW scholarships, and employer tuition assistance to help pay for their education. TUW tuition assistance counselors are available to help students review available options.
Military & Veteran Benefits
Eligible military-affiliated undergraduate students may qualify for TUW’s reduced military tuition rate. TUW also provides military-specific resources and advising to help service members, veterans, and eligible family members understand education benefits.
TUW participates in the Yellow Ribbon Program and accepts eligible Post-9/11 GI Bill® benefits. Military training and experience may also be evaluated for transfer credit based on American Council on Education recommendations and TUW’s transfer policies.
That transfer process is particularly relevant to the BSBA because students may apply up to 90 approved transfer credits toward the 120-credit degree. Military students may be able to combine eligible military training, previous college coursework, and other approved nontraditional credit toward that limit.
What Can You Do With a BSBA Degree?
A BSBA provides broad preparation for business, management, and organizational roles across private companies, government agencies, nonprofit organizations, and other employers. Career opportunities depend on the concentration selected, previous professional experience, and the requirements of individual employers.
Core Requirements
39 Semester Credits
COURSE DESCRIPTION
This course will examine the importance of business writing within communications networks of business and non-profit organizations (formal and informal), and special topics such as technology assisted communications, letters, memorandums, reports and etiquette associated with email business communications (netiquette). Students will learn skills that are applicable to the 21st century business and managerial environment.
CREDITS
3
COURSE DESCRIPTION
This course explores the field of management in theory and practice. The course also addresses the role of managers in the world of rapid change, increased competitive forces, and increased expectations for the successful performance of employees and organizations. The focus is on some of the ways and means of achieving desired goals. The student will leave this course with a solid background in the nature and work of management and managers. The focus of the course is applications of concepts to current workplace issues.
CREDITS
3
COURSE DESCRIPTION
Management Ethics course examines various concepts of legal, moral, and ethical behaviors as they apply to making business decisions. Differing behavioral standards and expectations are explored, particularly with regard to multinational businesses.
CREDITS
3
COURSE DESCRIPTION
The course grounds students in the use of empirical data to guide decision-making and forecasting. Various “IT” platforms are surveyed for their application to specific business processes. Students learn the basics of modern business tools such as spreadsheet organization and the use of “dashboards.”
CREDITS
3
COURSE DESCRIPTION
Business Statistics covers basic statistical tools such as means, medians, and modes, as well as types of distribution, including normal and skewed. Students learn how to recognize statistical biases and understand various measurements of accuracy and reliability in data.
CREDITS
3
COURSE DESCRIPTION
This course will introduce the student to basic marketing concepts and the role of marketing in the organization and in society. Specific topics such as market segmentation, product development, promotion, distribution, and pricing will be considered. Students will also be introduced to important marketing issues including: marketing research, international/global marketing, how technology is impacting marketing and the need to address ethics in marketing practices.
CREDITS
3
COURSE DESCRIPTION
In this course, students will gain an awareness and knowledge of contemporary issues and approaches to organizational change and development including the systems perspective to human and organizational behavior. The study of organizational behavior brings together many concepts and methods from the behavioral and social sciences, such as psychology, sociology, political science, and anthropology. This course will orient students to the study of behavior in work settings using concepts and methods from these various social science disciplines. Students will learn the systems approach to human and organizational behavior as it relates to individual and group dynamics, motivation, leadership, organizational structure, labor-management behavior, as well as organizational change and development.
CREDITS
3
COURSE DESCRIPTION
This course will provide students with an overview of the principles of financial and capital markets and with the financial operations of a business firm. It will also cover the practical development and use of budgets within a business. Students will examine what budgets are, how they work and how to analyze budget elements and results as well as budget analysis, development, formulation, and execution.
CREDITS
3
COURSE DESCRIPTION
The course provides International Management theories and a survey of empirical research. Study of trade and investment issues facing firms doing business across national boundaries. A focus on the development of theoretical and conceptual models prepares the way for more in-depth investigation of international business issues.
CREDITS
3
COURSE DESCRIPTION
Focuses on corporate and divisional policy formulation and implementation. The knowledge and techniques learned in earlier courses will be applied in an integrated fashion to the process of strategic decision making and organizational change. Among the topics considered in the course will be the relationships of organizations to their environments, the hierarchy of organizational objectives, structured as well as informal approaches to strategic planning, the integration of business functions, organizational structure, and policy implementation and evaluation. A significant aspect of the course is devoted to assessing the competitive dynamics of firms.
CREDITS
3
COURSE DESCRIPTION
In order to survive, business must meet the legal and ethical standards imposed by a changing society. Business enterprise is not an island and business decision-making must be undertaken in light of current legal and ethical demands. Such demands may take the form of globalization of the business enterprise, reactions to hostile takeovers, concerns with market concentration and efficiency, changes in legal philosophy and corporate ethics, and developments in international law and administrative regulation. By examining the philosophical, legal, social, historical, and political/economic regulatory environments, this course places business decision making in the legal and ethical perspective so critical in today’s markets.
CREDITS
3
COURSE DESCRIPTION
This course focuses on management skills for the 21st century. Emphasis is on the difference between managing and leading, leadership styles, and motivational techniques in the organization. Topics include quality of workforce in the workplace, organizational culture, organizational change, and effective communication.
CREDITS
3
COURSE DESCRIPTION
This capstone course provides students with the opportunity to integrate and apply learning from their BSBA Program. Students will also assess the impact of their learning experiences in the entire program of BSBA at TUW. Students will reflect on and evaluate their personal and professional growth, the benefits of lifelong learning, and the impact of these elements on their future.
CREDITS
3
Elective Requirements
24 Semester Credits
COURSE DESCRIPTION
This course examines how managers use large amounts of data to make informed decisions and solve problems in the business environment. Students will develop skills in using the computer to examine, prepare, and report data. Applied skills will lend to the practices of gathering, organizing, and analyzing data for forecasting and/or business decisions, which will be communicated in written reports and/or group discussions.
CREDITS
3
COURSE DESCRIPTION
This is an introductory course that develops understanding of training and development from both the individual and organizational perspectives. Students will receive theory and practical knowledge regarding individual and employee training and development in the business environment. Group collaboration and participation will enable students to better understand the value of person-job fit theory, which leads to both the individual and organization learning and effectiveness.
CREDITS
3
COURSE DESCRIPTION
This course extends beyond buyer-supplier relationships and covers major topics in supply chain management such as supply chain, inventory, contracts, vendor management, third party logistical functions, and global supply chain issues. It emphasizes the manager’s role throughout the entire flow of the supply chain, including information technology use and effect.
CREDITS
3
COURSE DESCRIPTION
This course introduces students to best practices in project management, including guest speakers who are leaders in the field. Topics include definitions of project management and the environment, writing proposals, project deliverables, work breakdown structure (WBS), emergency procedures, risk management, and development of budgets for projects. Group collaboration is emphasized to assist in understanding the effects of team/group dynamics in project management.
CREDITS
3
COURSE DESCRIPTION
This course introduces quality management principles used by management to lead organizations toward improved performance. Topics include quality assurance, internal and external effects, continuous process improvements, and maintenance of quality standards. Through assignments and group discussions, the focus extends beyond product/service quality to emphasizing the processes and means to achieve the quality.
CREDITS
3
COURSE DESCRIPTION
This course focuses on natural, technological, man-made and public health disasters. Group participation and class discussion will emphasize disasters that have occurred globally and the role of emergency management at all levels. Guest presenters who are experts in emergency and disaster management contribute to exploring this ever relevant topic.
CREDITS
3
COURSE DESCRIPTION
This course is designed to gain an invaluable understanding of the core concepts crucial to nonprofit leadership. This insight will enable you to develop customized strategies as well as effective implementation plans to enhance and expand your organization’s visibility and viability. Students come away able to evaluate their nonprofit’s current structure and to map out new opportunities to become more self-sustaining and more effective advocates for their mission and vision. Special interest is placed on the evolving role of nonprofits in society with in-depth discussion on the increasing reliance on nonprofits to provide critical social services and the inter-sectoral approach between public, private, and nonprofit organizations to address social and policy issues.
CREDITS
3
COURSE DESCRIPTION
This course aims explores the day-to-day operations managers face in hospitals and medical facilities in the healthcare industry. Students will examine challenges and opportunities facing healthcare managers and techniques to remain efficient in a variety of settings, which include primary care, private, hospice, etc. Emphasis is also placed on technological tools and how they assist in improving managerial decision making in the healthcare industry.
CREDITS
3
COURSE DESCRIPTION
In this course, students examine the services sector relationship with customers from the initial first encounter to long lived loyalty that provides a competitive advantage in a specific industry. Emphasis is on an integrative perspective that leads to customer satisfaction, which synthesizes perspectives of company operations, service managers, information technology, and other people in an organization with direct or indirect contact with customers.
CREDITS
3
Accounting Concentration
12 Semester Credits
COURSE DESCRIPTION
The course is designed to provide an understanding of financial accounting fundamentals for prospective users of corporate financial information, such as investors, creditors, employees, and other stakeholders (e.g., suppliers, customers). The course focuses on understanding how economic events such as operating activities, corporate investments, and financing transactions are recorded in the three main financial statements (i.e., the income statement, balance sheet, and statement of cash flows). Students will develop the technical skills needed to analyze financial statements and disclosures for use in financial analysis. Students will also learn how accounting standards and managerial incentives affect the financial reporting process.
CREDITS
3
COURSE DESCRIPTION
In this intermediate course, students build on the foundations established in an introductory accounting course. Students undertake an in-depth analysis of the asset side of the balance sheet. Key elements of this course are understanding the treatment in accordance with Generally Accepted Accounting Principles (GAAP) and International Finance Reporting Standards (IFRS) of cash, temporary investments, receivables, inventories, long-term investments, and capital assets. Also discussed are the accounting concepts underlying GAAP, with particular emphasis on the revenue recognition principle, as well as an introduction to some of the accounting issues underlying the form and content of the primary financial statements: the income statement, the statement of retained earnings, and the balance sheet.
CREDITS
3
COURSE DESCRIPTION
This course is an introduction to accounting information systems and their roles in business environments. Systems covered include the characteristics of different types of information systems, the typical design elements of an accounting information system, the security control, manual accounting, computerized accounting, and Internet electronic commerce application.
CREDITS
3
COURSE DESCRIPTION
In this course students explore management skills and concepts related to cash management systems to create, forecast and manage cash. Emphasis is placed on topics such as debt, equity, risk management and foreign exchange and interest rates.
CREDITS
3
Economics Concentration
12 Semester Credits
COURSE DESCRIPTION
In this course, students will learn fundamental concepts and topics in microeconomics and their application in real life business and economic decisions. The major topics covered in the course include: opportunity cost, scarcity, profit maximization, types of costs, competition and markets, and market failures.
CREDITS
3
COURSE DESCRIPTION
Students analyze the overall performance of an economy by examining key topics such as: output, inflation, unemployment, banking and lending and the role of monetary and fiscal policies for improving the economic performance of the economy.
CREDITS
3
COURSE DESCRIPTION
In this course, students learn the main features of the U.S. monetary and financial system, including the role of the banking and financial markets in facilitating economic growth in the long-run. The main topics covered are: the history and role of money, the fractional reserve banking system, the role of the Federal Reserve System, the main determinants of interest rates, types of financial markets and institutions and the monetary policy.
CREDITS
3
COURSE DESCRIPTION
In this course students learn how firms compete with each other, the impact of firm’s competition on the industry structure and profitability and the public policy implications with regard to competition, pricing and consumers’ welfare.
CREDITS
3
Entrepreneurship Concentration
12 Semester Credits
COURSE DESCRIPTION
In this course, students acquire a basic understanding of how to plan and start a new business, as well as improve an existing business. Students participate in discussions and utilize a case based approach to develop a business plan, market a product or service, and implement strategies to finance, control and staff a small business. Relevance is added to the course through multimedia of small business owners/entrepreneurs for existing small business owners and/or those with aspirations to become small business owners/entrepreneurs.
CREDITS
3
COURSE DESCRIPTION
This course assesses the feasibility of a new business idea by applying a solid business analysis framework. Students will explore the factors that influence entrepreneur’s opportunity to be successful and obtain long-term growth. Analyses include strengths and skills of new business idea, personal, professional and financial goals, business environments, and competitive analysis.
CREDITS
3
COURSE DESCRIPTION
This course examines the process, experience, and requirements for creating a new business as well as the impact of electronic media, such as the Internet, on new ventures.
CREDITS
3
COURSE DESCRIPTION
This course is designed to cover the basic topics in sales and marketing management. Emphasis is on the total marketing process which includes the institution involved, customer loyalty and relationship management, pricing, distribution, marketing communications, advertising, and the effects of technology on the sales function as well as how to manage sales people.
CREDITS
3
Human Resource Management Concentration
12 Semester Credits
COURSE DESCRIPTION
This course explores training and development within Human Resources Management. Key topics include orientation for training and development, factors influencing training and development, and training and development methods and associated delivery systems. Students will implement strategies to train and develop managers, interpret ethical dilemmas, and survey training and development for global human resources management.
CREDITS
3
COURSE DESCRIPTION
In this course students explore management’s role and processes in performance and appraisal to generate positive enhancement to employee performance. Key topics include appraisal methods, human resources role in employee and appraisal management, and address techniques for interviewing employees in the performance and appraisal process.
CREDITS
3
COURSE DESCRIPTION
This class covers how an HR professional develops, implements and evaluates sourcing, recruitment, hiring, orientation, succession planning, retention and organizational exit programs necessary to ensure the workforce’s ability to achieve the organization’s goals and objectives.
CREDITS
3
COURSE DESCRIPTION
Survey of the basic laws governing the employee/employer relationship. Covers Equal Employment Opportunity laws and regulations, including the Americans with Disabilities Act, federal and state wage and hour regulations, family leave, Affirmative Action, and the various regulatory processes. Also includes current information regarding employment at will and wrongful termination. Learning will be aided by discussion of various cases and actual situations in the work environment.
CREDITS
3
Marketing Concentration
12 Semester Credits
COURSE DESCRIPTION
This course is an in-depth examination of the conceptual and theoretical foundations of consumer behavior and its relation to industrial process. Customer relationship management techniques, customer identification, customer data analysis, and other related topics will be studied.
CREDITS
3
COURSE DESCRIPTION
This course is designed to cover the basic topics in sales and marketing management. Emphasis is on the total marketing process which includes the institution involved, customer loyalty and relationship management, pricing, distribution, marketing communications, advertising, and the effects of technology on the sales function as well as how to manage sales people.
CREDITS
3
COURSE DESCRIPTION
The purpose of this course is to provide students a comprehensive overview of managing advertising in today’s global market. Topics and concepts include media selection, types of advertising, personal selling, sales promotion, public relations, demand creation, and advertising campaign strategies.
CREDITS
3
COURSE DESCRIPTION
This course examines the details of interactive technologies used for Internet marketing. Special emphasis on e-Business strategies, online consumer behavior, the website and blog design and creation, selection of the correct domain name, and marketing mix.
CREDITS
3
Homeland Security Emergency Disaster Management Concentration
12 Semester Credits
COURSE DESCRIPTION
Examines the multi-faceted issues of Disasters, Emergency and Homeland security. Risk Assessment and Preparedness Planning will be discussed.
CREDITS
3
COURSE DESCRIPTION
This course introduces the concepts of emergency planning and preparation to avoid or at least minimize the impact of disasters. It builds the knowledge base and analytical skills of students’ to address emergency management issues across all levels of government. Citizen preparedness, as well as the problems in obtaining that preparedness, receives specific attention.
CREDITS
3
COURSE DESCRIPTION
This course begins with the U.S. national framework, principles and the presidential directives to manage domestic emergency. The course covers concepts and operational procedures and authorities involved in responding to major disasters. It addresses federal, state, and local roles, responsibilities and functions in major disaster recovery work, with emphasis on government coordination and the solution of problems that frequently arise in recovery operations. An overview to developing Incident Command System [ICS] and Emergency Operating Center [EOC] interface for communities is presented.
CREDITS
3
COURSE DESCRIPTION
This course examines the history and types of terrorism, various terrorist groups, and issues of terrorism as they relate to the planners and responders at the local level. Concepts of planning for a terrorist incident are presented with an emphasis on the integration of emergency operation plans.
CREDITS
3
Project Management Concentration
12 Semester Credits
COURSE DESCRIPTION
This course introduces students to the basic fundamentals of project management, which includes project qualification, project development, project execution, and project closure. Within this course students will review the end to end process from organizational idea to project completion. Additionally, students will examine the significance of team development and the impact to project success.
CREDITS
3
COURSE DESCRIPTION
This course builds upon the learning’s from MGT 371 and further examines project management through specifically looking at the professional applications. Within this class students will investigate case studies across various industries and explore achievements and failures within the execution of project management. Furthermore, students will investigate common problems that occur frequently across multiple industries and the organizational decisions used to determine if using a project management model is necessary.
CREDITS
3
COURSE DESCRIPTION
This course uses the knowledge from MGT 371 and MGT 373 and takes an in depth look into project planning and project leadership. Students will learn how to develop and implement a project plan using numerous ‘best practices’. Additionally, students will examine the power dynamics associated to managing a team and effective leadership styles and strategies for successfully leading a team.
CREDITS
3
COURSE DESCRIPTION
This course utilizes and expands upon the knowledge obtained from the previous three Project Management classes; specifically, taking a further look into Project Management strategy in regards to development, measurement, and execution of ‘best practices’ that allow for transitional success across all industries. Students will review current industry problems and learn how to build and implement a Project Strategy that meets and exceeds industry standards.
CREDITS
3
Criminal Justice Concentration
12 Semester Credits
COURSE DESCRIPTION
This course provides an overview of systems affecting criminal justice. Students review the historical development and contemporary criminal justice including internal and external functional structures. Students have an opportunity to apply lessons learned and associated strategies of the enforcement of law, policing, prosecution, adjudication, sentencing and corrections among civil and criminal justice.
CREDITS
3
COURSE DESCRIPTION
The course examines the criminal justice procedures and processes and its constitutional foundation which include but not limited to arrest, search and seizure, identification, the rights of the accused, prosecution, adjudication, measurement of crime, criminal law, and sentencing of offenders. The course also explores the ethical issues associated with the criminal justice system.
CREDITS
3
COURSE DESCRIPTION
This course examines the interaction of psychology and the legal system regarding the techniques for criminal investigation, criminal profiling, eyewitness testimony, police interrogation, lie detection, jury selection and issues associated with competency to stand trial and offender rehabilitation.
CREDITS
3
COURSE DESCRIPTION
This course explores the nature of justice in philosophical, historical, and legal terms regarding racial justice, political representation, economic justice, gender and justice, the rights of cultural minorities, and crime and punishment. The course further explores major formulations of the relationship between law and culture in the sociological literature. The course examines the global sociological perspective on the development and consequences of laws and the courts in criminal justice.
CREDITS
3
Credits
120 semester credits
Format
100% online, eight-week courses
Concentrations
Eight
Start dates
Six per year
Next start
October 26, 2026
Apply by
October 23, 2026
Accreditation
WSCUC, BSBA accredited by ACBSP
Tuition
$400 per credit
Transfer credits
Up to 90 credits
Entry requirement
High school diploma or GED, or transfer status in good standing with a minimum 2.0 GPA
Application deadlines are generally the Friday before the term begins. Confirm the date with an enrollment counselor.
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Accreditation & Institutional Recognition
The Bachelor of Science in Business Administration and Management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP accreditation evaluates areas including leadership, strategic planning, stakeholder relationships, academic-program quality, faculty credentials, educational support, and continuous improvement.
Touro University Worldwide is also institutionally accredited by the WASC Senior College and University Commission (WSCUC). Institutional accreditation applies to TUW as a university, while ACBSP accreditation applies specifically to its accredited business programs.
TUW is a California-based nonprofit university and part of the Touro University System.
BSBA student achievement
In 2025, 34 students graduated from the BSBA program, and the 2024–2025 retention rate was 78.95%.
Why TUW: Faculty, Proof & Credibility
TUW’s BSBA combines online business coursework with faculty and external business professionals who contribute to the program. The Business Advisory Board provides input on curriculum, business trends, student outcomes, and connections between the programs and the wider business community.
Faculty and advisory board
Radu Munteanu, PhD
Director of School of Business and Management
Professor of Business Administration
Andress Walker, DBA, MBA
Director of Master of Business Administration Program
Professor of Business Administration
The Business Advisory Board also includes professionals with backgrounds in finance, project management, communications, technology, and military leadership. Members advise TUW on the competitive business environment, curriculum and program outcomes, and connections with the business community.
Student and alumni outcomes
Samantha Hall
“My knowledge of human resource management grew, especially in attracting, developing, and retaining a strong and diverse workforce. I also gained a better understanding of marketing research and its application in both domestic and global contexts. In addition, I strengthened my ability to analyze ethical and legal issues, use online databases for research, and apply business communication skills in collaborative settings”