Persuasion is a form of social influence that seeks to shift attitudes or behaviors. Using a social-psychological model, this course investigates the way influential messages are constructed and delivered. In addition, we will explore various theories that attempt to explain how messages impact behavior on both the conscious and unconscious level. Emphasis is placed on critical thinking skills in analyzing core elements of persuasive communication and applicability of social science theory to developing messages for interpersonal influence and creating positive social change.