MGT 310 Introduction to Principles of Marketing

by / Friday, 31 July 2020 / Published in

This course will introduce the student to basic marketing concepts and the role of marketing in the organization and in society. Specific topics such as market segmentation, product development, promotion, distribution, and pricing will be considered. Students will also be introduced to important marketing issues including: marketing research, international/global marketing, how technology is impacting marketing and the need to address cultural diversity, and ethics in marketing practices.