Explore different theories associated with attitude change, persuasion, and resistance processes; implicit versus explicit attitudes; cognitive versus affective influences; dissonance and attitudinal ambivalence; selective exposure and biased processing; increased understanding of how individuals form and maintains change. Examine the structure and function of attitudes, the relationship between attitudes and behavior, the cognitive and motivational background of attitude change, models of persuasion, interpersonal influence, the influence of behavior on attitudes and ensuing behavior.