MBA 675 Social Media Marketing Strategy

by / Friday, 31 July 2020 / Published in

This course provides students with a broad approach to the history, theory, technology, impact, and strategic uses of social media. An understanding of modern push technologies such as Facebook, Twitter, LinkedIn, YouTube, and Pinterest are explored for both marketing opportunities and challenges encountered within various organizations. Students apply and adapt basic and advanced marketing strategies to construct and critically evaluate social media texts, impact, and practical use in organizations.